WHAT IS ONLINE MEDIA BUYING

Media Buyers are the singular responsible for purchasing time and advertising space for advertising. In simple words Media buying can also be referred to as screen advertising on devices, is when an advertisement image is placed on a website, network of websites, or an advertising network for the.

WHY ONLINE MEDIA BUYING IS IMPORTANT

Media buying is an important part of marketing the product and is associated with “paid” media space and timeslots so that the ads placed in media can be viewed by the maximum number of targeted audience. … The media purchasers maintain positive and nurturing relationships with various important channel owners.this was not so popular in earlies but for today’s generation, it is the most important part of business and entrepreneurship. Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on networking services. … With social media targeting, advertisements are distributed to users based on information gathered from target group profiles and this is helpful for the marketer to handle the amount of traffic according to their amount of paying on advertisement. the media buyer looks for the main thing which is a Snapshot Look at a Career in Media Buying. Media buyers negotiate, purchase and monitor advertising space and airtime on behalf of their clients. In short, it is about gaining maximum traffic or customers for minimum cost. It is also still very much an essential form of media communication.it is helpful for cost-effective and customer generating more in number.

what is the job of media buyer

Duties of a Media Buyer

A media buyer is responsible for getting desirable timeslots and media space for advertising for clients. … These professionals have a bachelor’s degree and have skills in product placement and selling, communication, and advertising, as well as business mindset.they not only know the job to how to place a bid in placing timeslots and placing advertisement slot but are good in business tactics how to place the bid.

THERE ARE SOME STEPS FOR ONLINE MEDIA BUYER

STAGE ONE: PRE -LAUNCHING

 

Identify Target Audience, and Decide and make plan how to Reach It

First, get a clear picture of where the customers are, and know who they are. Distribute your audience into sections such as demographics, age, gender, social and marital status, area, city, country), behavior (interests, hobbies) and other groups to understand with whom you are dealing. After getting to know your audience habit and what they want, try to find similarities and patterns to get an idea of the target audience or people who may be interested in your product or service. After identifying the target group, think about the way to reach those people. Where do they go, which means where they go for their use the most or where they go for shopping online the most, How do they shop? Do they buy online or come directly to the offline shop. If you plan to advertise on-line, think about channels to reach potential customers: search engine ads, website, blog advertisements and social network platform.

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